The world of things is grouped into three categories for me. There’s things I know, things I don’t know, and things that in order for me to understand they even exist you’d have to go back to the Big Bang to give me enough context to get a grip on. I think that most of us think that most people know what we know, or at least have enough context to get up to speed pretty quickly. Recently, however, I find myself talking to a lot of end-user website owners and I’ve come to realize that is not so. I’ve had to have many Big Bang conversations with website owners in order to explain what I felt were pretty fundamental pieces of the Internet. So, I thought I’d try to lay out the basic things that I think everyone that owns a website needs to know.
Many of the people that cross my path daily are legitimately trying to understand all the moving parts of their website; but there is a sub-community that promotes willful ignorance as well. In some circles it has become chic to be incompetent with technology. We wouldn’t dream of saying things like “I take my car to work but I have no bloody idea how to drive” or “Lawnmower? Not a clue how it works, when it runs out of gas I just throw it out and buy a new one because I have no idea where the gas goes in”. But it is somehow OK, and in fact fashionable, to say “my website? Not a clue how it works. When it stops working I just scream and yell at random people until someone fixes it”.
So here’s my attempt to help.